Now in Haiyan, a rising number of famous “first stores” covering catering, leisure and entertainment have been established, bringing fresh experiences and more consumption choices to citizens, who are willing to queue for half an hour for a cup of Internet-famous beverage, or an hour for a hotpot meal…

Located in the cultural business district of Beida Street, Jiyi Fusion Cuisine Restaurant is fully occupied at 6 p.m., and soon plates of exquisitely prepared dishes are presented to the customers amid enticing aroma. As a “first store” in Haiyan, this restaurant has served over 8,000 customers, generating nearly 1.5 million-yuan revenue since its opening. On TikTok, it ranks third in Jiaxing’s lists of popular Japanese restaurants and most-bookmarked spots. Locals show great enthusiasm for the “first stores”. In recent years, more and more first stores have opened in Haiyan, offering citizens, especially young consumers, more diverse consumption options.

The “first stores” combine business brands and commercial districts. Besides, Beida Street has introduced many other “first stores” like Maiji Milk, Aseyo Korean Restaurant and Grandma Today this year, some of which are “first stores” in Haiyan, or in Jiaxing, all enjoying high consumer popularity.

As “customer flow harvesters”, “first stores” have become new must-visit spots in shopping malls and commercial districts, significantly boosting consumption.

A “first store” refers to its debut in a region or market, which helps stimulate public consumption. This year, Haiyan has leveraged the “first-store economy”, introduced diverse “first-store” brands and new consumption scenarios to attract consumers, injecting new vitality into the development of the service industry.

17 new “first stores” have settled in Haiyan this year and the consumption vitality ignited by the “first stores” becomes an important force for local economic development. The “siphon effect” from the “first-stores” owes much to tailored policy supports. In the days ahead, Haiyan will work harder to attract more famous “first stores”.