A city’s vitality thrives not only in the daytime but also at dazzling nights. As a crucial component of urban economy, nighttime economy is a vast “blue ocean” for its strong consumption potential. In recent years, Haiyan has enriched its nighttime consumption forms, created new consumption scenarios, and organized diverse activities to meet consumers’ personalized demands and upgrade consumption through nighttime economy.

As twilight falls, Cultural Leisure Block of Beida Street buzzes with energy. At a newly opened fusion restaurant, you can find waiters weave through packed tables with steaming dishes. At the Central Plaza of Beida Street, the spirited parent-child water gun battles made summer nights cooler and more playful. With its expanding mix of dining and entertainment, Beida Street has become a premier nighttime destination.

After being upgraded to a provincial-level distinctive commercial zone, the Block has capitalized on trending consumption themes like fashion, gourmets, family entertainment and pet-friendly economy to attract regional “first shops” to build a characteristic business block and stimulate consumption. Maiji Milk Shop and Korean cuisine restaurant Aseyo, the first one in Haiyan and Jiaxing respectively, draw crowds of visitors. The shift from “gustatory economy” to “experiential economy” as well as immersive, interactive and artistic nighttime models have become an effective key to consumption growth.

Recent days have witnessed 400 drones lighting up the sky over the Scenic Area of South-north Lake. Operated by technicians, they wove dreamlike patterns of hearts, phoenixes and blossoms.

Weekly drone shows on Friday and Saturday since last August have boosted tourist traffic dramatically. Moreover, this area’s immersive light-and-sound shows “Poetic and Dreamlike Ganpu” also attract waves of tourists. As nights glow bright, consumption booms. Now Haiyan’s burgeoning nighttime economy is injecting robust momentum into local development.