Driven by “Youth Entrepreneurship and Development”, Haiyan Culture and Tourism Promotion 2025 & Investment and Talent Attraction Event with the theme “A Tour to Haiyan with Yu Hua” was held at the heart of Lakeside Pedestrian Street of Hangzhou several days ago.

Creating a poetic atmosphere with “A Grain of Sea Salt”, the combined “tourism resource promotion, preferential policy releases and wonderful  performances” to vividly showcase Haiyan’s abundant culture and tourism resources.

The performances of Haiyan’s rolling lanterns like “flowing suns” on the stage caught the eye of the audience present instantly; the debut of the theme song “A Grain of Sea Salt” exhibited Haiyan’s enthusiasm through its moving melody; the creative mashup of “Beautiful Haiyan” and “Waiting 1,000 Years” that skillfully blended elements of West Lake and Haiyan electrified the crowd; helped by Yu Hua’s literary works like To Live and Chronicle of a Blood Merchant, “A Tour to Haiyan with Yu Hua” introduced South-north Lake, Qiyuan Garden, and Haiyan’s grand sunrises, showing the audience how Yu Hua’s description of Jiangnan in his literary works was transformed into tangible tourist destinations.

Haiyan is a “brilliant pearl” on Jiaxing’s landscapes. During the introduction to Jiaxing’s tourism resources, the promotion theme “Welcome to Jiaxing” caught visitors’ attention. The “Red Boat” (where the first CPC National Congress was held, announcing the founding of the CPC), the culture of Wuzhen (an ancient town), the poetic charm of Xitang (another famous ancient in Jiaxing), and Haiyan’s stunning sunrises are all indispensable to Jiaxing’s “magnificent culture and tourism panorama”.

In order to attract more tourists, the Event released major tourism incentives on concert tickets and accommodations, making the tour to Haiyan more appealing. Breaking from traditional promotion models, the Event adopted “travel plus future” concept. Nine young managers from Haiyan shared their stories on founding farms and cultural workshops and operating rural tourism projects in Haiyan, and sincerely invited the young to seize the “opportunities to thrive”.

As the evening breeze of West Lake encountered Haiyan in the charming melodies, this cross-regional cultural dialogue familiarized Hangzhou’s youth with the characteristics of Haiyan where mountains embrace the sea, and culture flows unbroken. As a city frequently appearing in Yu Hua’s works and a city worth travelling, Haiyan is writing a new poetic and picturesque chapter on Jiaxing’s canvas, with culture-tourism integration as brushes and the young starting up new businesses as ink.