Two enterprises in our county have recently been awarded the prestigious title of “Five-star Factory Stores” at the municipal level. The 2024 “Star Factory Stores” list for Jiaxing was announced, recognizing Zhejiang Lianxiang Smart Home Co., Ltd. and Shendang Soy Sauce and Shaoxing Wine Co., Ltd. as distinguished Five-star Factory Stores.

Factory stores are retail outlets directly operated by brand manufacturers or producers. The “Star Factory Stores” evaluation aims to enhance the standardization and quality of these stores, fostering the expansion and refinement of consumer markets. Achieving the Five-Star Factory Store status not only opens up new development opportunities for the enterprises but also offers consumers superior and more cost-effective shopping options, thereby contributing to the vibrancy of the consumer market.

At the factory store of Zhejiang Lianxiang Smart Home Co., Ltd., situated in the industrial new area of Wuyuan Sub-district on Donghai Avenue, visitors are greeted by 18 sample rooms, each exhibiting a unique style. These rooms showcase over 1,000 product categories, including wall fabrics and smart curtains. From sleek, modern urban designs to elegant Chinese styles with oriental flair, and trendy light luxury mixed styles, the variety is striking.

The wall fabrics showcased in these rooms are independently developed and produced by the company, featuring techniques such as embroidery and jacquard. The diverse styles cater to a wide range of consumer preferences. The store emphasizes mass consumer needs, with all wall fabric products undergoing waterproof, stain-proof, and mold-proof treatments to suit various home decor scenarios. In the central area of the store, neatly arranged booklets contain over 100 product samples, allowing consumers to browse and select their preferred home decor products easily, embodying the company’s “one-stop” home shopping service philosophy.

To enhance the customer experience, the company has actively promoted a “trade-in” program for consumer goods. Since last year, the factory store has offered approximately 50% discounts on select products. This year, the company plans to attract top-tier talent, closely align with market demands to drive product innovation, and diversify the product range in the store to better meet customer selection needs.

Meanwhile, at Shendang Soy Sauce and Shaoxing Wine Co., Ltd., located at No. 190, Hudong Road, Shendang Town, a 50-square-meter factory store has become a popular destination. The store is filled with the rich aroma of wine, showcasing the unique charm of this storied brand.

As a key center for the “Haiyan School” brewing techniques, this company is pioneering a new industry-tourism integrated development model. The store currently offers over 30 distinctive products, including yellow wine, soy sauce, and white wine. These products are not only deeply loved by local consumers, but also attract many tourists from other places who come especially for them.

To deeply integrate traditional brewing techniques with modern consumer needs, Shendang Soy Sauce and Shaoxing Wine Co., Ltd. is actively pursuing innovative strategies. Last year, the company launched several unique products, including the culturally rich “Hundred Surnames Wine” and creatively ventured into new territory with products like soy sauce ice cream and Shaoxing Wine popsicles.

This company has also established a brewing history exhibition area, offering a comprehensive look at traditional brewing culture. To provide visitors with an engaging experience, the company schedules weekly sessions with professional guides who vividly narrate the stories behind each brewing process, enhancing cultural engagement.

As of now, Haiyan boasts two municipal-level Five-star Factory Stores and three municipal-level Four-star Factory Stores.