Themed on “A Grain of Sea Salt · Capturing Time”, the launch ceremony of Public Art Popularization Initiative & Three-year Action Plan for “Art Empowering Beauty 2.0” was held at Beidajie History and Culture Block recently.

The ceremony unveiled the list of 19 cultural landmarks of 2024, including Beidajie History and Culture Block, Seaside Food City, and Chang’anli Future Commerce Center as well as 26 volunteer art teams including “Yansange Troupe” “Jianwu Youth Dance Team” and “Yueyu Qingyin Opera Society”.

In recent years, the county has prioritized its tourism-driven development strategy, enhanced cultural infrastructure and regional tourism quality through deeper cultural-tourism integration to solidify its status as a key leisure and vacation destination in the Yangtze River Delta.

Over the next three years, Haiyan will establish a “198” county-wide art empowering beauty system to create distinctive cultural landmarks, improve creativity, influence and reputation of artistic brands, and ensure equitable access to public arts.

Lots of volunteers have been recruited to participate in cultural activities to push the Action Plan forward. Upcoming activities like “Singing in the Fields” and “Tianxian Lake Weekend Concert” are to be held to spark a “cultural wildfire” across the region.