With e-commerce live streaming as its main business, Haiyan Yanwei Farming Supply and Marketing Operation Management Co., Ltd. settled in the Agricultural and Sideline Product Market of Haiyan several days ago, enriching the Market’s business and enabling it to conduct live streaming for the first time.

Jointly established by the Supply and Marketing Cooperative of Haiyan and Zhejiang Wanwei Media Co., Ltd., Yanwei Farming Supply and Marketing Operation Management Co., Ltd. of Haiyan is the first agricultural product operation company of the county. It has a live streaming team and can provide live streaming sales services for agricultural entities and related organizations of “Yanwei Farming”.

“Yanwei Farming” is a trademark approved and registered by the Trademark Bureau of the State Administration for Market Regulation of the P.R.C., and its registrant and owner is the Federation of the Farmers’ Cooperation and Economy Organization of Haiyan. Agricultural enterprises and organizations, whether they are the members of the Farmers’ Cooperation and Economy Organization of Haiyan or not, are authorized to use this trademark if they meet relevant conditions and fulfill required procedures. At present, 15 types of agricultural products such as pork and dehydrated vegetables of 14 agricultural entities such as Qinglian Food and Wanhao Food have been authorized to use this trademark.

In the days ahead, Yanwei Farming Supply and Marketing Operation Management Co., Ltd will follow the market-oriented, governments-guided and enterprises-operated principle, give play to the role of the Federation of the Farmers’ Cooperation and Economy Organization of Haiyan, e-commerce platforms and farmers’ cooperatives to create a market-based e-commerce workshop. This Operation Management Company will publicize agricultural brands, conduct live streaming and train agricultural makers to build an offline and online agricultural product brand marketing and promotion service system to introduce Haiyan’s characteristic high-quality agricultural products in an all-round way, further expand the sales paths and channels of characteristic high-quality agricultural products and strengthen agricultural in-depth integration into the secondary and tertiary industries. At present, the Agricultural and Sideline Product Market of Haiyan has developed into a complex to serve rural revitalization and act as a wholesale center of agricultural and sideline products, an agricultural distribution center, an operation center of the regional public brand of agricultural products, an e-commerce center of agricultural and sideline products and a comprehensive service center of agricultural materials and modern agriculture.