With the theme of “Inheritance, Development and Future”, 2019 China·Haiyan South-North Lake Culture Tourism Festival opened on September 27. Focusing on economy, trade, culture and tourism and 12 campaigns, the Festival brought happiness and entertainment to the public. In order to demonstrate rural tourism attraction, this festival arranged a series of classic rural tourism products, for example, some venues were arranged like “Life Experience Pavilion”, “Button Shop”, “Local Wine Shop” based on the characteristics of local towns like Wuyuan, Wanghai, Shendang, Ganpu, and Tongyuan to popularize local folks, food, traditional wines etc, and fully exhibit the achievements of rural tourism development and local characteristic folks, flowers, intangible cultural heritages to prosper Haiyan’s rural tourism.

In Haiyan, an ancient seaside county with over 1,000-year history, there is a South-North Lake Scenic Area-the only scenic area integrating the sea, lake and mountain in China. This county has deepened the integrated cooperation of natural resources, cultures, economy and trade. Now the Festival has become an important window and platform for the world to know, experience and prefer to travel to and invest in Haiyan.